Well done to digital marketing specialists Hit Search who have recently added one of the world’s top museums, the Victoria and Albert Museum to its list of clients. The London museum has enlisted the services of Liverpool based Hit Search to aid the online marketing campaign of its retail website, V&A Shop.

Brand Protection – Online. We all know protecting online brand image is vital. So why is it that so many businesses just don’t seem to bother, until they are in the shit and it’s too late? I think online brand management is a real area of growth for local SEO and Web design companies in Liverpool if more business owners wise up and realise the importance.

18 months ago, I would debate the value of social networking for some of our more serious corporate clients. Now, almost all of our clients have some social networking presence. The data available makes it a necessity to at least have a flickr, facebook and LinkedIn profiles, even if to just to protect brand image. 93% of social media users believe a company should have a presence in social media. 85% of social media users believe a company should go …

Read how Liverpool-based SEO company Quba New Media delivered a 12 month strategy and started pushing Sleepmasters up the ranks for many popular searches in Google resulting in a tenfold surge in site traffic.

CL5 Search Engine Marketing has recently completed a six month organic promotion contract with Formby Hall Golf Resort & Spa. CL5 claims to have dominated local search results across highly competitive leisure sector keywords through a combination of online marketing techniques. The results include No. 1 positions for spa golf, formby spa, formby hall golf club southport, Top 5 pga golf academy, corporate golf north west, golf liverpool, luxury spa liverpool, health spa southport. Top 10 golf resort, luxury spa …

SME’s & Online Banner Advertising. If most of your customers are local then regional online banner advertising can be very cost effective. It’s one way for SME’s to get their messages out for pretty good value for money if it’s done right. There are some techniques that can be used to help you get more bang for your buck, it just takes a bit more thought and time…..

Website copywriting, some tips! The web is notorious for either creating a severe case of writers’ block or freeing-up people to write reams of garbage. What techniques are useful for writing web copy that works with the medium and engages with your users?

The Obama campaign is one of the biggest online marketing success’s of our time. The Internet in 2008 played a huge part in getting Obama elected and changing how all political campaigns will be fought in the future. The whole campaign was executed perfectly and last week it picked up the Titanium Grand Prix advertising festival at Cannes Lions

The …

Online PR – Search Engine Marketing. Since the majority of us don’t have Google’s bankroll for huge Pay Per Click camapigns, you are left to find less expensive ways to drive visitors to your websites. Online PR could be part of your answer – sharing your company news and views directly over the Internet.

You can get decent online exposure starting from £60 using a news distributor such as www.prweb.com.

Online virals have been around for what seems an age. The big sports brands like Nike, Adidas have caught on big time to the value of online virals and do the best job in my eyes. Probably because they now spend the most money on production and promotion.

The first one I remember back in the day of great big Mpeg email attachments screaming through your 56K dial up wasn’t in a corporate, it’s the kick boxing floppy leg! It’s still …

How does Google determine which sites will rank above others in its natural search results? Unlike web directories that list sites on the basis of editorial review by a human, Google is software that uses a complex maths formula to make its ranking ‘decisions’.

No-one outside of Google can claim to know the whole formula, but outside of a whole range of quality factors that are pretty well published and …

One of the responsibilities of the search engine marketeer is to look at the performance of your website ‘beyond the click’.When you consider that it can take several months investment to improve the ranking of a website and that pay per click costs can be considerable in some online markets, it makes sense to ensure that if a user clicks through to your site, you are maximising the chance of them …

Social media is transforming brand communication; in this article Mark Jones discusses the impact of this emerging medium on consumer and advertiser behaviour.

If you are interested in fast cars and motorsports then you’ll appreciate there’s a world of difference between a Lotus Elise and a pimped-up Ford Focus. One car has been built from the ground-up for performance, the other needs a whole lot of effort and expense before it can look – and act – the business.

Bolting a spoiler on an Reliant won’t improve its 0-60. Similarly, getting an existing site retro-fitted for SEO can sometimes waste your efforts in Search.

The …