Looking to move?  Looking for space alongside an award winning Digital Agency?

The perfect opportunity has arisen for an inspiring business to take space in one of the most prestigious offices in the Central Business District.  Grade A space available for a Grade A company.

City Centre location
Plug and play facilities
One monthly fee  - all costs included
Very flexible leases

Enquiries to Digital Liverpool or c/o Gareth@creativeliverpool.co.uk

Join Author and CinemaTech editor Scott Kirsner at FACT on Wed 27th Jan 2010 for an interactive and intensive workshop titled ‘Building an Audience and a Creative Career in the Digital Age’ on how creative artists can cultivate big audiences and earn a solid return from their work.

Well done to digital marketing specialists Hit Search who have recently added one of the world’s top museums, the Victoria and Albert Museum to its list of clients. The London museum has enlisted the services of Liverpool based Hit Search to aid the online marketing campaign of its retail website, V&A Shop.

Facebook was valued at up to £6billion by experts but, until yesterday, had failed to make a cent in profit. Now, after five years and racking up 300million users, it is finally making enough money to cover its costs. The company’s income is on track to grow by 70 per cent this year.

18 months ago, I would debate the value of social networking for some of our more serious corporate clients. Now, almost all of our clients have some social networking presence. The data available makes it a necessity to at least have a flickr, facebook and LinkedIn profiles, even if to just to protect brand image. 93% of social media users believe a company should have a presence in social media. 85% of social media users believe a company should go …

Read how Liverpool-based SEO company Quba New Media delivered a 12 month strategy and started pushing Sleepmasters up the ranks for many popular searches in Google resulting in a tenfold surge in site traffic.

CL5 Search Engine Marketing has recently completed a six month organic promotion contract with Formby Hall Golf Resort & Spa. CL5 claims to have dominated local search results across highly competitive leisure sector keywords through a combination of online marketing techniques. The results include No. 1 positions for spa golf, formby spa, formby hall golf club southport, Top 5 pga golf academy, corporate golf north west, golf liverpool, luxury spa liverpool, health spa southport. Top 10 golf resort, luxury spa …

The private sector has had a wake up call on their marketing spend at the same time the national news has been flooding the country with the power, profitability and absolute need of the web for business. This type of great industry promotion also creates insecurity for those businesses that haven’t quite got a proper online strategy. Or simply more businesses are accepting in 5 years their business will be very internet dependant and it works better and cheaper than …

I have been to the site several times as a potential relocation for our business, but until 2007, I was more likely to hit tumbleweed than a potential client. It was always well kitted out but a soulless and sterile atmosphere, not a creative hub of energy and excitement. We moved to Castle Street.

On the 8th December 2003, The Northwest Development Agency (NWDA) unveiled the branding for Liverpool Digital, at the Edge Lane site. The Vision in 2003. Liverpool …

Like many things in life, digital and social media should come with an etiquette manual. Like first dates, job interviews, PR, and funerals there are some simple rules that, if we all observed, would make the whole business run smoother and more enjoyable for everyone.

SME’s & Online Banner Advertising. If most of your customers are local then regional online banner advertising can be very cost effective. It’s one way for SME’s to get their messages out for pretty good value for money if it’s done right. There are some techniques that can be used to help you get more bang for your buck, it just takes a bit more thought and time…..

New Media Age half-day event, exploring the impact of Twitter on brand reputation and promotion. Features sessions on spam, scams and monetisation.

Website copywriting, some tips! The web is notorious for either creating a severe case of writers’ block or freeing-up people to write reams of garbage. What techniques are useful for writing web copy that works with the medium and engages with your users?

Many firms desperate to attract more business online are increasingly in danger of being sucked in by novice marketing agencies aggressively selling the virtues of SEO (search engine optimisation) techniques. Experienced marketing professionals with integrity will tell you that traditional SEO when used in isolation from e-pr or digital pr will not generate business, maintains Joel Jelen, managing director at Liverpool-based pr agency, Ubiquity.

Where would you look to find out what’s going on in Liverpool’s Digital Sector? ACME and the Design Initiative represent the creative sector as a whole. ICDC law upon to itself and does little to float my boat. When you start have a proper look there’s not a public sector site that I think is well designed, current and helps showcase Liverpool’s digital sector.

…

Rising stars Ph Creative have launched the Eco Environments website, July 2009. Eco Environments is a renewable energy specialist in Liverpool and the UK, seen an innovator in the energy field. The design is fresh, great use of flash and HTML. It feels easy and efficient so a perfect fit to its client brand. Some cool use of icons.

Online PR – Search Engine Marketing. Since the majority of us don’t have Google’s bankroll for huge Pay Per Click camapigns, you are left to find less expensive ways to drive visitors to your websites. Online PR could be part of your answer – sharing your company news and views directly over the Internet.

You can get decent online exposure starting from £60 using a news distributor such as www.prweb.com.

I just hate the new pedestrian road crossing systems in Liverpool. The stupid, impractical low down box things that you can’t see as soon as one person stands in front of them! Its safety gone mad. The system had to have been tested with the world’s most patient people. Technology improvements where simply not needed, nor the cost of installing a new system.

The pelican crossing, a lovely black and white mat to walk cross, huge belisha beacons guiding you across …

Funding for Creative Industries.

There is, after much searching, a plethora of pots of money out there. I know this because I have been through the considerable task of leaving no stone unturned in an effort to find funding to launch a new business into the digital media sector.

As the banks bolt their doors and concentrate on re-stabilising and re-capitalising, less and less of their money …

How does Google determine which sites will rank above others in its natural search results? Unlike web directories that list sites on the basis of editorial review by a human, Google is software that uses a complex maths formula to make its ranking ‘decisions’.

No-one outside of Google can claim to know the whole formula, but outside of a whole range of quality factors that are pretty well published and …

Access to finance has been the big issue for SMEs in the recession, obtaining public sector investment can be a useful alternative.

I started CL5, a digital consultancy specialising in search engine marketing in April 2009. To launch and then grow the business I needed more capital than I could afford to invest personally. I had been kicking at the doors of all the major banks for a good six months asking the questions, with only a set of …

One of the responsibilities of the search engine marketeer is to look at the performance of your website ‘beyond the click’.When you consider that it can take several months investment to improve the ranking of a website and that pay per click costs can be considerable in some online markets, it makes sense to ensure that if a user clicks through to your site, you are maximising the chance of them …

Social media is transforming brand communication; in this article Mark Jones discusses the impact of this emerging medium on consumer and advertiser behaviour.

If you are interested in fast cars and motorsports then you’ll appreciate there’s a world of difference between a Lotus Elise and a pimped-up Ford Focus. One car has been built from the ground-up for performance, the other needs a whole lot of effort and expense before it can look – and act – the business.

Bolting a spoiler on an Reliant won’t improve its 0-60. Similarly, getting an existing site retro-fitted for SEO can sometimes waste your efforts in Search.

The …

Ph Creative
12 Rodney Street,
Liverpool,
L1 2TE
Tel: 0151 708 2280
Email: liverpool@ph-creative.com
www.ph-creative.com

New Mind
Suite 101-108
Queens Dock Business Centre, 67-83 Norfolk Street,
Liverpool, L1 0BG
Tel: 0151 287 7791
Email: info@newmind.co.uk
www.newmind.co.uk

Mando Group,
131 Mount Pleasant,
Liverpool,
L3 5TF
Tel: 0845 365 4040
Email: open@mandogroup.com
www.mandogroup.com

Hit Search Limited
Liverpool Innovation Park,
Liverpool Digital, Baird House,
Liverpool, L7 9NG
Tel: 0845 643 9289
Email: info@hitsearch.co.uk
www.hitsearchlimited.com

Cl5 Search Engine Marketing
The Old Bank of England Building,
31 Castle Street,
Liverpool, L2 4GL,
Tel: 0151 236 3322
Email: agency@cl5.co.uk
www.cl5.co.uk