The annual Google Zeitgeist list has been released this week.

If a measure of the importance of an event is reflected in numbers of searches it receives through Google, then in decades to come the list may well provide social anthropologists and insight into the most important events of that year.

Depressingly enough, the top search terms for 2009 are Susan Boyle, Michael Jackson (in the wake of his death) and Lady Ga Ga. I mean, Christ all mighty.  Global depression, climate …

Join Author and CinemaTech editor Scott Kirsner at FACT on Wed 27th Jan 2010 for an interactive and intensive workshop titled ‘Building an Audience and a Creative Career in the Digital Age’ on how creative artists can cultivate big audiences and earn a solid return from their work.

‘TweetUpNorth’ is the first meet-up for Twitter users organised by the BT Convention Centre Liverpool and follows on from the success of similar events held in London for event industry professionals.

Monday 16th November, 12.30pm to 1.30pm.

Facebook was valued at up to £6billion by experts but, until yesterday, had failed to make a cent in profit. Now, after five years and racking up 300million users, it is finally making enough money to cover its costs. The company’s income is on track to grow by 70 per cent this year.

18 months ago, I would debate the value of social networking for some of our more serious corporate clients. Now, almost all of our clients have some social networking presence. The data available makes it a necessity to at least have a flickr, facebook and LinkedIn profiles, even if to just to protect brand image. 93% of social media users believe a company should have a presence in social media. 85% of social media users believe a company should go …

Come and support the Liverpool Twestival 2009 at Leaf Tea Shop and Bar on Thursday 10th September at 18:00, in aid of Clatterbridge Cancer Research.

CL5 Search Engine Marketing has recently completed a six month organic promotion contract with Formby Hall Golf Resort & Spa. CL5 claims to have dominated local search results across highly competitive leisure sector keywords through a combination of online marketing techniques. The results include No. 1 positions for spa golf, formby spa, formby hall golf club southport, Top 5 pga golf academy, corporate golf north west, golf liverpool, luxury spa liverpool, health spa southport. Top 10 golf resort, luxury spa …

Like many things in life, digital and social media should come with an etiquette manual. Like first dates, job interviews, PR, and funerals there are some simple rules that, if we all observed, would make the whole business run smoother and more enjoyable for everyone.

New Media Age half-day event, exploring the impact of Twitter on brand reputation and promotion. Features sessions on spam, scams and monetisation.

Access to finance has been the big issue for SMEs in the recession, obtaining public sector investment can be a useful alternative.

I started CL5, a digital consultancy specialising in search engine marketing in April 2009. To launch and then grow the business I needed more capital than I could afford to invest personally. I had been kicking at the doors of all the major banks for a good six months asking the questions, with only a set of …

Social media is transforming brand communication; in this article Mark Jones discusses the impact of this emerging medium on consumer and advertiser behaviour.

Mando Group,
131 Mount Pleasant,
Liverpool,
L3 5TF
Tel: 0845 365 4040
Email: open@mandogroup.com
www.mandogroup.com

FACT (Foundation for Art and Creative Technology)
88 Wood Street,
Liverpool,
L1 4DQ
Tel: 0151 707 4450
Email: info@fact.co.uk
www.fact.co.uk

Cl5 Search Engine Marketing
The Old Bank of England Building,
31 Castle Street,
Liverpool, L2 4GL,
Tel: 0151 236 3322
Email: agency@cl5.co.uk
www.cl5.co.uk